our work

Client: Panasonic

Challenge: Launch Panasonic’s 3D HDTV technology in eye-popping fashion.

Concept: Touring cinematic 3D experience

Execution: 60m² interactive stand toured consumer shows, Gatwick airport and major shopping centres. Exclusive trailer of first blockbuster 3D movie, Avatar, screened in private 14-seat cinema on 103” Panasonic 3D HDTV. Consumers able to explore full range of Panasonic 3D technologies on the stand, under guidance of expert Brand Ambassadors.

Results: 15,000 cinema experiences; 85% would consider buying a 3D TV as a result.

Themes: Roadshow, Education, Experiential, Staffing, Brand Experience