our work

Client: Pampers

Challenge: Promote benefits of Pampers’ nappies via educational brand experiences aimed at new parents.

Concept: Experience the world from a baby’s perspective

Execution: A series of major ‘walk-through’ experiences, immersing parents in different aspects of baby development, sleep and play. Imaginative discovery pods with games and interactive exhibits let parents and toddlers explore and learn together. Expert Brand Ambassadors helped reinforce Pampers as ultimate trusted guide to baby development and care.

Results: Over 250,000 visitors to experiences; typically, 3/4 talked about experience to others, 2/3 purchased.

Themes: Experiential, Education, Exhibitions, Brand Experience, Staffing