our work

Client: M&S

Challenge: Launch M&S’s “Food to Go” and “Food on the Move” ranges to busy commuters.

Concept: Disrupting commuters’ auto-pilot

Execution: Branded Asian drummers at key commuter hotspots captured consumer interest for Asian “Food to Go” range through noise and colour. M&S bikes and riders created cost-effective sampling ‘platform’ at train stations for “Food on the Move” products. Experiences triggered conversations with trained brand ambassadors; handouts drove trial and retail traffic.

Results: 50,000 trials in 7 days.

Themes: Sampling, Guerrilla marketing, Conversation marketing