our work

Client: Innocent

Challenge: Tap into New Year health resolutions with distinctive Innocent sampling roadshow.

Concept: Bring the outdoors indoors

Execution: Theatrical picnic sets created in busy shopping centres, featuring real grass, fresh fruit stalls, picket fencing, deck chairs and picnic tables. Charismatic Brand Ambassadors chatted to consumers about the health benefits of innocent smoothies, and offered free samples Costume characters dressed as innocent ‘wedges’ entertained kids.

Results: 150,000 samples distributed; 80% intended to use money-off vouchers.

Themes: Roadshow, sampling, experiential marketing, brand experience