our work

Client: Gü

Challenge: To create a buzz around new Gü products in the run up to Christmas.

Concept: Give in to sparkle

Execution: A shipping container, converted into a glamorous walk-in environment, toured major shopping centres in the run up to Christmas. Brand Ambassadors gave out samples and offered weary shoppers free on-site makeovers that allowed them to engage participants in further lively conversation about the brand.

Results: Over 15,000 samples distributed, more than 120 makeovers per day and 25,000 face-to-face engagements over the activation days.

Themes: Roadshow, Experiential, Sampling, Brand Experience.