our work

Client: Eve

Challenge: Launch Carlsberg’s first drinks brand specifically aimed at women.

Concept: Everyday, accessible fashion

Execution: A 360 degree integrated campaign, backed by Louise Redknapp. Free ‘fashion swap’ events in Manchester and Liverpool, supported by in-bar sampling and guerrilla stunts. Buzz-building through online PR, digital, social media and radio promotions. On-pack and third party promotions extended campaign reach.

Results: Both events total ‘sell-outs’; 10m+ OTS generated via press, blog and social media exposure.

Themes: Experiential, Guerrilla marketing, Celebrity event, social media, online PR, blogger outreach.