our work

Client: Eurostar

Challenge: Engage customers with Eurostar’s environmental story and short haul travel deals to European cities.

Concept: High speed theatre

Execution: Branded dome at START UK festival, with plays ‘departing’ every 15 minutes. Performance times mirrored real journey time to key destinations (5m 55s for 5hr 55m Avignon performance). Entertaining scripts told sustainability messages in highly accessible ways. An interactive exhibition extended the experience.

Results: 91% more likely to travel with Eurostar as a result.

Themes: Festivals, Theatre, CSR, Exhibitions