our work

Client: Ann Summers

Challenge: To help find the face of the brand to star in its TV debut on ITV2 by creating a series of live auditions for ‘real’ women.

Concept: Sexy Uncovered Roadshow

Execution: A highly versatile catwalk stand toured top shopping centres, offering aspiring models the chance to “strut their stuff” and engage with the brand. Social Media encouraged participation over the activation period. Enclosed boudoir space used for pop-up Ann Summers parties with experts on hand to drive purchase of product range.

Results: Over 500 consumers filmed “strutting their stuff” on the catwalk and a new face of Ann Summers selected.

Themes: Roadshow, Experiential, Brand Experience, Recruitment, Social Media