Volkswagen Canada kept things simple with this nice little stunt designed to show the capabilities of the Touareg’s 4Motion technology.  To do this the brand created a free parking spot that was up a steep ramp, catching the eye of passers by.

Music festivals are a great place to talk to consumers, but people are there to have fun, they don't want to feel like a brand has marked them out as a key demographic for a marketing message.  We have seen lots of brilliantly creative guerrilla marketing ideas at festivals over the years that engage revellers in brand messages, rather than bombard them.

Here is a nice example from HP.  At the Planeta Terra music festival in Sao Paulo, HP released a giant inflatable ball that was buffeted around by the crowd.  Inside the ball was a HD camera that fed pictures, captured on the ball's jouney around the crowd, onto a big screen.  Images were also instantly sent to an area at the festival where you could print off the pics or share them online.

There have been some interesting examples of cinema-based guerrilla experiences recently.  Marketers are clearly seeing the value not only in engaging with a captive audience but also the post-event amplification through viral videos.  This week we've spotted a nice activation from Corona that used an experience teamed with a sense of humour to drive home a key message.

Here are a few other cinema experiences:

Sony Xperia & Skyfall:

Israeli Alzheimer's Association

Carlsberg Bad Boys stunt:

We love this stunt from Jim Beam Australia that transformed the famous "Iceberg" lido at Bondi Beach into a giant cooler!

As most traffic accidents happen at night, the Thai Health Promotion Foundation created this simple, but effective, campaign to warn drivers of the dangers before they set off.  Stickers were stuck to car headlights that shone a silhouette of a man against a wall when the headlights were turned on.  We think that we may have found the experience of a ghostly figure plastered against the wall too terrifying to even contemplate driving afterwards, but it's an interesting, unexpected way to get a message across.