Quit, the stop smoking charity has launched a viral campaign to encourage smokers to call its QuitLine service. The campaign is being spearheaded by three 15-second animated films that depict darkly comic animations of “loony lungs” willingly putting themselves into increasingly dangerous situations. The films are being supported by an experiential campaign which will see the “Loony Lungs” appear in pubs and cafes around the UK and near London Underground stations.
Source: Marketing Week
Barking Community Health Service is testing local people’s lung age as part of a New Year stop smoking campaign. The four week ‘Stop Smoking, Start Living’ roadshow will offer people advice and a variety of health tests that also include blood pressure and body mass index (BMI) tests. A branded mobile unit, staffed by health promotion specialists will visit major supermarkets and local markets in the area.
Source: The Drum
GlaxoSmithKline (GSK) has appointed BEcause Brand Experience to its experiential marketing roster for its UK consumer healthcare business, following a competitive procurement process.
BEcause is one of three agencies to win a place on the roster, alongside i2i Marketing and RPM.
The roster will cover work on experiential campaigns for GSK’s consumer healthcare UK brands.
The GSK Sourcing Manager responsible for the roster, comments:
“All three winning agencies showed great insight and vision, as well as a deep understanding of the most effective ways to use experiential marketing to drive consumer engagement. Each was also able to demonstrate real added value and accountability in their work. With their support, I am confident that we will be able to deliver many more memorable consumer experiences.”
Sharon Richey, managing director of BEcause, comments:
“This is a prestigious experiential roster, which was keenly contested by all kinds of agencies. We are thrilled to have been selected as one of GSK’s experiential specialists for this work, and are very excited about the potential for delivering some fresh experiential initiatives for GSK over the next three years.”
Gym chain LA Fitness tasked the British Synchronised Swimming Team to showcase a selection of daring dry land routines for commuters to promote the recent refurbishment of its London clubs. The routines were performed on a specially created 3D illusion swimming pool.
The NHS is touring the Midlands this month with a mobile exhibition unit to support its latest anti-smoking ‘Fight Back’ ad campaign. Inside the unit, carrying the ad straplines ‘Smoking GBH to your insides’ and ‘When you smoke, it’s your insides that get beaten up’, visitors will be encourage to test their carbon monoxide levels and find out their lung age. Brand Ambassadors will be on hand distributing leaflets and helpline information.