In order to promote a racy new season of the hit series True Blood and the underwear brand Mons Royale this brilliantly raunchy billboard was unveiled in Auckland.  A large wooden stake pierces the heart of an actor on one side and protrudes in the appropriate place (of course) on the other side of the billboard!  We know from our Durex Play work that sex sells so this is sure to be a winning partnership.

Now here's a clever idea.  Hellman's was keen to make consumers realise that mayonnaise can be used in cooking and not just for sandwiches.  So the brand teamed up with a large supermarket in Brazil and installed specially developed software into the tills.  When a customer bought a jar of Hellman's Mayonnaise the software analysed the other items purchased and created a recipe that used mayonnaise and the other items bought.  It was a highly targeted campaign, which delivered its key message directly into the consumers pocket and saw sales of Hellmann's increase by whopping 44%.

Nissan Australia created an outdoor art installation that encouraged people to imagine what petrol pumps could be used for in "a world without petrol" in order to promote the new fully electric car - the Nissan Leaf.  The installation included a pump upcyled as mini-golf hole, a popcorn maker, a greenhouse and various other inventive customisations.  We think this is a really unique and interesting way to communicate the green credentials of the Leaf.

You may want to turn your speakers down before you click play!  Beyond the music, which we are sure sounded better on paper, this is a brilliant idea!  To promote its pure fruit juice Camp Brazil created moulds for the fruit.  So when the fruit grew and ripened on the tree it became the shape of a Camp carton!  The moulded fruit was then placed in the fruit section at a supermarket where shoppers could exchange it for a carton of Camp's pure fruit nectar.