According to Creativity-Online.com, Net-a-Porter is going to launch Augmented Reality Windows where consumers can interact and purchase products from the otherwise-online designer discount store. After seeing the popularity of the trial "Window Shop" shown in the video below, plans are to launch these interactive window displays in key cities across the world including Paris, London, Sydney and New York. Back in November 2011, BEcause business director Joss Davidge looked at how another online giant, eBay, was using window space in Manhattan to sell products using QR codes (New Visual Merchandising). It seems like Net-a-Porter want to take this one step further allowing consumers to experience the brand through a special mobile app that reacts to the products placed in the shop window revealing much more than just the price.
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Martini Rosato launched an experiential campaign at this month’s London Fashion Week as part of a drive to build on its recent launch of the new Martini Rosato & Pomegranate juice. Fashionistas, journalists and opinion formers were invited to the ‘Martini Stay Beautiful Lounge’ for pre-show drinks, mini-makeovers and to be photographed by celebrity photographers.
Source: utalkmarketing.com
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