According to Creativity-Online.com, Net-a-Porter is going to launch Augmented Reality Windows where consumers can interact and purchase products from the otherwise-online designer discount store. After seeing the popularity of the trial "Window Shop" shown in the video below, plans are to launch these interactive window displays in key cities across the world including Paris, London, Sydney and New York. Back in November 2011, BEcause business director Joss Davidge looked at how another online giant, eBay, was using window space in Manhattan to sell products using QR codes (New Visual Merchandising). It seems like Net-a-Porter want to take this one step further allowing consumers to experience the brand through a special mobile app that reacts to the products placed in the shop window revealing much more than just the price.
Here at BEcause, we have not let the lack of sun deter us from consuming a lot of ice cream and now there's a place to enjoy it even more!
Häagen-Dazs is opening The Boudoir from 14 Jul – 30 Jul and once inside you will be able to enjoy free ice-cream, cocktails, makeovers and classes in anything from life drawing to DJing! Now that sounds like our idea of heaven.
You can sign up on the Facebook page, although we can only imagine these slots will go fast!
Here's something that will put a smile on your face - LED teeth!
These brightly coloured, WiFi-enabled mouth accessories have been all the rage with the Japanese youth since fashion retailer Laforet Harajuku used them in their recent Winter season advertising campaign.
Just don't tell Kanye West, the temptation would be too much for him to bear!
Original post via NY Times
Fashion house Burberry treated fashionistas around the world to a virtual front row seat at its autumn/winter 2010 runway show at this month’s London Fashion Week. Using 3D technology the fashion house simultaneously streamed the live show diretcly to custom-designed spaces in New York, Paris, Dubai, Tokyo and LA. The aim of the stunt was to bring global Burberry fans closer than ever before to the colours, fabric and music of the show.
Source: Marie Claire
Martini Rosato launched an experiential campaign at this month’s London Fashion Week as part of a drive to build on its recent launch of the new Martini Rosato & Pomegranate juice. Fashionistas, journalists and opinion formers were invited to the ‘Martini Stay Beautiful Lounge’ for pre-show drinks, mini-makeovers and to be photographed by celebrity photographers.