Panasonic is launching a Full High Definition (HD) 3D roadshow this May to showcase its 3D TV experience to consumers. The roadshow will run for nine weeks and will visit 33 shopping centres and other public areas in six regions throughout the UK.
Brand experience specialist BEcause has been tasked with co-ordinating and staffing the roadshow. Six walk-in theatre booths designed by Bates Design Ltd
and built by the Early Action Group
, will be placed at specially selected venues for three days at a time, with a Panasonic retailer in the nearby vicinity.
Inside each booth, up to four people can sit down and preview the Panasonic 3D home cinema experience with a short film showing a fast-paced mixture of sports, travel, underwater shots and music clips.
After the screening, BEcause Brand Ambassadors will talk to shoppers about how they can now bring Panasonic 3D TV into their own living rooms. Interested shoppers will then be directed to their nearest local Panasonic Store.
Sharon Richey, managing director of BEcause comments:
“This experience is showing consumers that the Full HD 3D experience is no longer limited to the cinema. By working closely with regional retailers we're confident that this memorable experience will translate seamlessly into sales.”
Andrew Denham, marketing director at Panasonic UK, comments:
“2010 will be the year that the 3D experience will be available in the living room. This roadshow will demonstrate Panasonic’s commitment to innovation in this area, and will showcase the way these technologies will revolutionise the way we experience entertainment in the home – from movies and television to gaming.”
This is the second large scale campaign that BEcause has co-ordinated for Panasonic. Last year, the agency, together with Bates Design Ltd and the Early Action Group, co-ordinated a successful roadshow to build awareness of Panasonic’s Full HD 3D capabilities in the lead up to Christmas.