What would you do if you turned up for a nice relaxing evening at the cinema and were faced with 148 "bad boys" and 2 empty seats? This new stunt from Carlsberg was uploaded yesterday and has already cruised to over 20,000 views, so we thought you'd like to see it too!
Drawing inspiration from Newcastle Brown Ale's tagline "The Lighter Side of Dark" two New York artists have created this brilliant billboard. Displayed in a busy nightlife area of San Diego, this creative billboard is made from around 3,000 bottle tops. During the day it looks abstract and intriguing but as night falls the art comes to life as the shadows cast from a single light source display a man stretching towards a glass of Newcastle Brown. It's a clever idea, eye-catching and its positioning has meant that it has attracted a lot of attention from passers by and local residents.
source: Digital Buzz
There was a sense of Mediterranean charm at the Taste of London event this month as we teamed up with San Pellegrino to recreate a delightful and lively Italian piazza in the middle of Regents Park. Sitting around sipping chilled bottles of San Pellegrino whilst sporting sunglasses and nibbling on Italian food meant that we were almost transported to sunnier climes and nearly forgot about the need for wellies in June!
Mellow Birds, the milky coffee from Kraft Foods, is taking its fully-branded milk float on a tour of university campuses as part of an experiential campaign to show the "fun and frothy" side to the brand. Brand Ambassadors will be distributing sample packs of the coffee branded with mild innuendos such as "Give me a stir" and "Invite someone back to yours for a coffee”. The campaign will be supported by a poster and email campaign at each university.
Grolsch is continuing its Green Light District campaign with experiential activity that bathes four major cities in the UK in green light. Green light bulbs with the iconic Grolsch swing top bottle as the filament will light up to 40 high end bars inside and out to create a ‘Green Light District’. Grolsch brand ambassadors will tour the Green Light Districts coordinating promotional activity, whilst Grolsch’s Dutch barge docked in the city’s canals will be the focal point for staff training.
Source: Sales Promotion