Around 900,000 seals are killed every year for meat and fur – but how do you get people hundreds of miles away to take notice? Animal protection foundation Noah created a fun, interactive billboard in order to collect small change and get people thinking in Germany. Magnets were attached to the back of the billboard and passers-by encouraged to throw their loose change at the image of a man about to club the seal. The change stuck and slowly covered up the man - “killing” the seal killer. It clearly proved to be quite popular and has raised the profile of Noah, not only on the street, but also online as this video is shared.
In order to promote a racy new season of the hit series True Blood and the underwear brand Mons Royale this brilliantly raunchy billboard was unveiled in Auckland. A large wooden stake pierces the heart of an actor on one side and protrudes in the appropriate place (of course) on the other side of the billboard! We know from our Durex Play work that sex sells so this is sure to be a winning partnership.
Evoc is a German outdoor sports brand that has developed a shock absorbent backpack that could help prevent spinal injuries. Without much of an advertising budget the company decided to create an interactive "Indestructible billboard". Passers-by were challenged to hit a backpack as hard as they could and the results of the power of the hit was displayed on a screen. A camera also took pictures of the moment of impact and people could post these photos to Facebook and share with their friends.
Newcastle Brown Ale seems to be brilliantly creative when it comes to billboards. Last year BEcause Business Director, Joss Davidge, looked at the brand's "Shadow Art" billboard in San Diego. More recently we came across this ambush campaign that takes a clear swipe at Stella Artois.
Fast food giant McDonald's has launched a new campaign that has kicked off with a bold statement. The famous golden arches have been outdone by golden lasers projecting up into the sky from a large illuminated McDonald's chip-box shaped billboard in Chicago. Visible across the city, it has certainly turned a few heads and on closer inspection the tagline reads "Best Fries on the Planet". Apparently there is more to come so keep your eyes peeled!