Recently Blippar, an augmented reality app created with advertising in mind, teamed up with Tesco to run a series of innovative ads in a national newspaper. Blipper uses a "magic lens" to turn 2D print advertising into an on screen 3D interactive experience. Instead of having to locate a QR code
, scan it and wait for the experience to begin, Blippar works by "recognising things in the real world". Without taking a picture, you can hold up your in-built phone camera to an advert or product and the screen will come alive with an interactive brand experience. With big names such as Tesco, Marmite and Cadbury's having a go at using the technology we're expecting much more to come from the Blippar
Clicking through your Facebook photos is the modern equivalent of sitting on a sofa and leafing through a heavy photograph album. So what is the next step? Intel have created "Museum of Me"; an app which hauls data from Facebook and packages it into an interesting tour of you online presence. The app displays your pictures as if you were wandering through a museum and it also goes further and displays your likes, friends and videos giving a rounded snapshop of the person you are on Facebook.
It's certainly not clunky, it's visually interesting and smoothly executed. It is clear that Intel wanted to make this an experience rather than just a tool to view your data. But does it also raise questions about how much data is freely available on sites such as Facebook?
Have a go The Museum of Me
Source: Simply Zesty
Is there a way to visualise 0.38 litres of diesel per metric mile? As a figure it doesn't sound very impressive. It actually shows how efficient the new Golf BlueMotion is with fuel and after years of work to get to this result Volkswagen think it's definitely worth nothing. So Volkswagen needed a way to show consumers what it actually meant to them. They came up with BlueMotion Roulette. A clever interactive realtime gambelling experience that encouraged users to guess where, along the Norwegian equivelent of route 66, the new Golf would run out of fuel.
To increase their chances of getting it right users were able to explore every inch of the car on a website, test its aerodynamics and how it functions on different surfaces. Then they placed their bets. The car set off on its jourey, tracked in real-time and displayed on a map which used GoogleMaps and Streetview to allow users to follow the progress and feel part of the experience.
The car ran for 1570 km, the figure 0.38 litres per metric mile was exposed for what it actually is and users were excited because they became part of the experiment. An interesting way to use an app alongside real life experience to make sure a message is communicated well from brand and consumer.
A new app has been developed that could revolutionise the way data is collected and analysed for marketeers. “Field Agent” brings the internet survey to the smartphone and it also goes one step further and encourages users (called "Agents") to go out and collect field data such as prices of products in their local shops. When they have completed a job they get paid.
The simplicity, the monetary reward for completing a job and the fact it is mobile means that it can be done by anyone in their spare time.
The information is processed automatically with field reports generated. The Agent is also rated not only for their accuracy but also for the timely manner in which they complete their allocated job.
We’re going to keep a close eye on this one because, if brands take to it, we think it could provide an invaluable tool and feed accurate and timely data into marketing strategies. It is also a way for us to keep an eye on ourselves, proactively checking our own field performance.
With its new campaign, DS4Seekers, Citroen is attempting to tap into one of the most interesting areas of development in marketing. Using mobile app technology, Citroen has "hidden" virtual cars in the streets. In order to win a car entrants are awarded points for hiding and finding cars in a giant game of hide and seek.
The application uses Google Maps and Google Street View. If you are within 1km of a hidden car a compass will show you which way to go. As you get closer the compass changes to a pin and if you locate the car you get points.
Location based games are becoming more and more popular with marketeers and we can see why. The power of immersion is not something to be sniffed at, especially now that the generation who are going out to buy cars such as the DS4 have grown up surrounded by virtual opportunities to battle badies and police the streets of L.A. Technology is now allowing us to pull the gaming experience out of the home or arcade and to apply directly to the world around us.
Citroen’s idea is quite simple. Yet, Pong has progressed through the years to feats of graphic realisation such as Call of Duty 4. So we think there may be more to come, blurring the lines of our reality with location based virtual marketing.