Drinks brand Perrier treated special guests to a unique Perrier experience at the opening evening of this year’s Affordable Art Fair in Battersea Park, London. Art lovers were greeted on a Perrier-green carpet and escorted to a dedicated Perrier zone inside the venue. Each zone was created using a fog wall and marked using ‘floating’ Perrier logos and graphics. Further inside, a dedicated Perrier bar served guests bespoke Perrier cocktails.
Source: Creative Match
Beverage Brands is promoting its WKD Iron Brew brand in pubs and bars with a ‘Play Your Cards Right’ style challenge, where drinkers can win £100 by correctly guessing a sequence of cards. In selected outlets, the ‘Brew or Bust Crew’ will also play the game with giant playing cards alongside WKD Iron Brew sampling.
Source: Sales Promotion
Drinks distributor J Wray & Nephew is launching its new Cognac-based, fruit-flavoured pre-mixed drink Alize with an experiential campaign aimed at 20- to 26-year-olds with 'lavish consumer lifestyles'. The distributor will be staging 12 Alize parties themed ‘Let’s SociAlize’. A dedicated microsite and media partnership with OK! Magazine will publicise the parties.
Source: Brand Republic
Martini Rosato launched an experiential campaign at this month’s London Fashion Week as part of a drive to build on its recent launch of the new Martini Rosato & Pomegranate juice. Fashionistas, journalists and opinion formers were invited to the ‘Martini Stay Beautiful Lounge’ for pre-show drinks, mini-makeovers and to be photographed by celebrity photographers.
Look out for 'The Biggest Round '08' at a pub or supermarket near you from this month. It's the fourth year running that we've run the multi-brand consumer trial initiative for S&N UK. This year, for the first time, the campaign will focus exclusively on S&N's cider portfolio. Our Brand Ambassadors will be visiting over 3,000 pubs and 1,700 supermarkets, encouraging consumers to "enjoy something different" with the offer of one drink "on the house" from a choice of seven S&N cider brands.
This year we'll also be staging themed nights in hundreds of venues, with either a female "Our Treat" pampering theme or a male-oriented Las Vegas "Big Deal" night out theme, depending on the outlet's regular customer profile.