Brand experience agency BEcause transformed a London townhouse into a theatrical journey through time for the press launch of Perrier Nights – two nights of exclusive cocktail mixology to be staged by the sparkling drinks brand this April. Key journalists, bloggers and competition winners were invited to the event at No 6 Fitzroy Square this week, which was organised in conjunction with Grayling PR.  Guests were transported back in time to enjoy Perrier cocktails in historically-themed rooms before finishing in a contemporary space to enjoy the ‘new era’ of Perrier. BEcause was responsible for designing three rooms, each with the look and feel of a different era. Guests were taken on a tour through each of the rooms accompanied by their personal guide, Dr Perrier.  The journey began in a 1900s Saloon Bar, filled with actors in period costume, where guests could sip one of the world’s first cocktails, dress up themselves and have their picture taken on an authentic 1900s camera.  Then, guests moved into the Studio 54-inspried 1970s room for dancing and cocktail shaking behind the bar.  The journey ended in 2011, in a sleek contemporary bar area where international mixologist Laurent Greco took guests through his renowned ‘Extreme Cocktail Making Master Class’. In addition, BEcause designed a separate ‘Perrier Lounge’ where guests could relax before and after their experience. Here, Perrier Brand Ambassadors served a selection of Perrier cocktails and delicious food inspired by past and present. Karen Evans, managing director of BEcause comments: “The aim of this immersive brand experience was to give guests an imaginative taste of Perrier through the years. By recreating the authentic look and feel of each key era, we could re-tell the Perrier story in an entertaining and very memorable way.” BEcause has been creating brand experiences for Perrier since 2007, in exclusive London clubs, fashion shows and at The Affordable Art Fair.    

Caribou Coffee are offering a fun but functional total immersion experience for locals in the snowy city of Minneapolis. Their oven-shaped bus shelters come complete with working heaters to convey the 'Hot 'n Wholesome' brand message whilst warming those freezing tootsies at the same time! Originally posted on AdRants

Frozen food brand Findus has appointed BEcause to stage an experiential sampling campaign to build awareness of its new ‘Fresher Tastes’ range of quality pre-prepared frozen foods. BEcause will create a mobile roadshow to tour selected Tesco, Asda, Sainsbury’s and Morrison’s supermarkets throughout October and November. BEcause Brand Ambassadors will be talking to consumers about the new range and offering them freshly cooked hot samples of the new range. Triallists will also receive money-off vouchers to spend in-store. The in-store campaign will be supported by digital, advertising, PR and sponsorship. Sharon Richey, managing director BEcause comments: “It’s a widespread misperception that frozen foods can’t taste as good as fresh foods.  An engaging and informative sampling campaign is the perfect way to counter these beliefs and change people’s mindsets.”

We absolutely love the look of this latest edible brand experience from Green & Blacks.  The chocolate brand has just announced that it will be unveiling a giant edible ticket in Trafalgar Square tomorrow to celebrate its sponsorship of this month's London Restaurant Festival. Made up of 1,500 chocolate bars, the giant structure will contain the first Golden Gastronomy ticket.  Throughout the festival, Green & Blacks are going to be hiding five tickets in complimentary after-dinner chocolate bars.  Lucky finders will win free dining for two every month in the capital for a year! Sounds delicious to us! Source: Event

We think that Clipper Teas’ new ‘Wheel of Tea’ iPhone app is brilliant, finally something that’s going to put an end to the arguments about whose turn it is to make the tea!  After all, you can’t argue with an iPhone, it’s one of the best inventions ever right? It’s really simple, you download the app for free, add your friends along with their tea choices, milk and sugar preferences, then shake the phone to spin the wheel to see who is making the next round.

What makes this application even better is that is just one part of a multi-media campaign that is engaging people in both Clipper Teas and the tea making process.  It’s being bolstered by in-office sampling (we’re still waiting for our visit from the Green Tea Lady), a dedicated green tea website, Facebook fan page, Flickr and Twitter pages.