Mars brand Snickers has come up with some great campaigns that showcase the brand’s personality.  Here are two nice ideas from Snickers that put a smile on our faces and got us talking this week.

Snikkers Googel

Snickers Foosball

We have seen more and more charities embracing experiential marketing in order to connect people with their core messages.  Creating experiences, which resonate with an individual, can mean that the charities needs are understood on a much deeper level. 

This week we’ve spotted an effective and simple campaign devised for Domund, a Peruvian charity.  Fake grocery products were placed on a shelf in a shop, when consumers attempted to pluck one off the shelf they couldn’t as it was glued in place.  After a bewildering moment, a banner was revealed that stated that a lack of access to food is something that thousands of Peruvians in extreme poverty experience every day. 

Volkswagen Canada kept things simple with this nice little stunt designed to show the capabilities of the Touareg’s 4Motion technology.  To do this the brand created a free parking spot that was up a steep ramp, catching the eye of passers by.

This week, Target unveiled a life-size dolls house in Grand Central station that was “designed for exploration”.  The two-story show home was only up for two-days and was packed full of around 4,000 products from Target’s new Threshold collection.  It featured décor, homewares and furnishings.  Alongside products there were activities such as makeovers in the bathrooms and a small army of brand ambassadors on hand to encourage people to interact with the products.  Visitors could also have photos taken using iPads placed around the dolls house, which would then appear on digital photo frames in the rooms – an activity designed to encourage people to feel that the place was their own.  Key items could also be bought from mobile devices, using digital tags.

This reminds us of the IKEA experience that Joss Davidge, Business Director here at BEcause, discussed in one of his Talking Points blogs for The Marketing Society last year.   

We’ve got another example of the popular “Prankvertising” viral video trend this week with Coors Light ambushing bathers at a swimming pool in Florida.  The action escalates quickly, leaving punters (or quite possibly actors…) looking bewildered.  We don’t think this video will reach the lofty figures achieved by Belgium TV channel TNT for Push to Add Drama last year (well over 45 million), but it’s worth a nod for its audacity alone.