How do you select the right candidate from 1734 applicants?  Heineken created a test to whittle down the final few in a bizarre, but brilliant interview.  The interviewees were put though some unusual situations and secretly filmed.  The films were then uploaded to an internal portal where Heineken employees could vote for their favourite.  Not stopping there, Heineken then told the winning candidate in an equally brilliant and unexpected way.  

There is no brand attached to this but we just love the idea!  As part of a Russian music festival an 170 foot-long trampoline was installed in a clearing in the depths of a forest.  "Fast Track" was designed to be a thoroughfare with a difference and it was clearly a huge hit at the festival!

Earlier in the year we also came across this trampoline concept entered into a Parisian competition to design a new bridge to cross the Seine!  Now that would be quite an experience!

 

What do golfers like more than anything?  Judging by the 3,000 spectators who have already participated in HSBC’s experiential area at The Open, we’re going to say “a challenge”.  One of the main attractions is a recreation of the infamous St Andrews Road Hole bunker where eager fans can have a go at splashing, digging or thwacking the ball back onto the green. There are a host of activities in the HSBC area that allow the spectator to immerse themselves in the history of the game using “information pods” and iPads.  They can also experience the present by attempting the bunker and toy with the future through virtual simulations which analyse their swing.  An all round experience! This experiential offering is working so well that a third of spectators on Wednesday lined up to have a go including big names such as Colin Montgomerie.   Source:  www.bunkershot.com

 

We're ending this week on a real high, celebrating our latest award win!  We've just heard that our recent 'High Speed Theatre' brand experience for Eurostar High Speed won the 'Event or Experiential Strategy Award' at last night's Drum Marketing Awards 2011.  The competition was exceptionally strong, which makes the victory even sweeter! You can check out the award-winning campaign that took place at the 2010 START UK Festival for yourself in this short video: httpv://www.youtube.com/watch?v=VVxLxQFJKgw&feature=channel_video_title A full list of the winners can be found here. Congratulations to all involved!