To get people talking, brands have to do something remarkable. This is why the promotion of LG’s new IPS monitors caught our attention. The brand changed the floor in a lift and as people entered the lift, the screens looked just like a normal floor; however as the lift started to move the screens showed a graphic of the floor falling away. It looks terrifying and questions have been raised over whether this video shows real members of the public or actors. The video is being shared widely online and is certainly getting LG’s name out there.