Love it or hate it, the X-Factor returned to our TV screens this weekend. This year, broadband supplier TalkTalk is going one step further in its sponsorship of the programme by launching an augmented-reality campaign to give fans the opportunity to appear in the ad breaks in their own music video.
Fans can use their home computers, webcam and microphones to sing, dance or play along to their favourite track. Then, they can visit the campaign's online studio to brighten up their video using interactive augmented reality and professional-style music video effects. Fans are then encouraged to share their video via email, Facebook, Twitter, YouTube and video ringtones.
Every performance will appear in The BrightStar video chart where members of the public can "like" the video using social media. The most popular videos will climb the charts and, each week, a new video will be selected and featured during 'The X Factor' ad breaks.