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Talk of the town (well for us girls out there) is this summer's well-hyped literary page/head turner – a kinky romp called Fifty Shades of Grey. Over the past 24 hours a photo of the book's position on the shelves at Sainsbury's has been doing the rounds online. A shopper took this snap of the book beside a heaving display of Duracell batteries - the brand famed to last longer. Clever guerrilla marketing from our client Sainsbury’s or just a shelf stacking coincidence?
Posted in Stuff we like Tagged Guerrilla Marketing Duracell Fifty Shades of Grey
24% of shoppers decided to buy the product they sampled instead of another product they were planning to buy | Arbitron Study
1 day ago
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