Nissan used water projections to create a buzz around the
launch of the 2013 Altima. We have seen several brands use this technique
recently, including Gillette
and Nike,
and it is a clearly quite a crowd pleaser.

Nissan used water projections to create a buzz around the
launch of the 2013 Altima. We have seen several brands use this technique
recently, including Gillette
and Nike,
and it is a clearly quite a crowd pleaser.

Posted in Stuff we like Tagged Brand Experience experiential 3D Nissan 3D projections projections
24% of shoppers decided to buy the product they sampled instead of another product they were planning to buy | Arbitron Study
1 day ago
Comments