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To promote its new Jordan Brand trainers, CP3.VI, Nike created this eye-catching freeze frame stunt in Venice Beach, California. The trainers namesake, Los Angeles basketball star Chris Paul, was shown blazing through the Venice Beach basketball courts, knocking into people before reaching the net. To create the stunt Nike brought in 90 Chris Paul lookalikes and positioned them so it looked like freeze frame photography- the effect is brilliant.
Posted in Stuff we like Tagged Experience Brand Nike basketball
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