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In order to start a conversation about the effects of Parkinson's disease Ogilvy Sydney created a simple campaign called "Shake it Up". Small wooden wedges were placed under table legs in restaurants and café's around Sydney. When people discovered the reason their table was unsteady they were encouraged to visit a website to find out more about the disease.
Posted in Stuff we like Tagged australia raising awareness Parkinson's
RT @eventmagazine: Because takes Ginger Grouse on experiential roadshow, including Foodies Festival http://t.co/9IHusMPbKI #eventprofs
1 day ago
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