25
Oct


In order to get people to talk about its new Special K Cracker crisps Kellogg's opened a shop in London where people could pay for a packet with a tweet.  We have seen an increasing number of activations like this, which encourage people to start a conversation in order to receive a sample. Earlier in the year Toyota and iced tea brand BEV also came up with ways to get people to tweet for a treat.

Posted in Stuff we like Tagged Brand Experience experiential Kellogg's

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