Ballentine's, producer of blended scotch whiskey, teamed up CuteCircuit to come up with this novel idea. T-shirts that can display any message you want using an app on your phone. As the video points out, t-shirts have long been used as a way of stating ones personality with slogans or brand names. Maybe our brand ambassadors will one day be wired up to these! Apart from promotion, we're not quite sure what whiskey has to do with teched-up t-shirts, but nevertheless it’s a fun idea worth sharing!