03
Oct

In order to connect with young businessmen Audi Canada ran this great campaign.  A Scalextric track, complete with trees, miniature figures and a prominent Audi garage was placed in the business district of Toronto.  The cars on the track were scale models of the Audi Quattro and people were invited to race them using a bespoke iPad app.

Posted in Stuff we like Tagged Experience experiential canada Toronto Audi Quattro Scalextric

Comments

Leave a Reply

Copyright © 2013 BEcause All rights reserved | TERMS & CONDITIONS | CONTACT