About BEcause


When you really love what you do, it shows in your work and your attitude. At BEcause, we’re passionate about two things – people and experience.

We’re devoted to our clients, with their diverse range of challenges and we cherish our staff, with their distinctive talents, ideas and personalities.  

And more than anything, we love getting out there and giving people magical, memorable and meaningful live brand experiences.



Leadership team

An award-winning entrepreneur, passionate believer in the power of live brand experience and working mum to two small children. In 2003 I founded BEcause, now a Global Brand Experience Group, and our business has gone on to win a string of awards for marketing effectiveness, creativity and people management.
Sharon Richey
CEO & Energetic Fundraiser
A lifelong advertising, media and marketing professional, I delight in developing marketing services and best practices around the world. Chairing BEcause at this time is really exciting as the whole area of brand experience is coming to the fore in brand communication.
Alan Rutherford
Advisory Chairman & Crazy Golf Amateur
An entrepreneurial and passionate marketer, my career started in NZ working in radio. After moving to London and spending 10 years working in experiential marketing, I founded BEcause Australia in 2010. My focus is all about creative ideas that deliver measurable value for our clients.
Meredith Cranmer
Managing Partner & Muddy Music Festival Goer
With nearly 30 years in marketing, both client and agency side, I’ve acquired a rare perspective on brands and business. I believe you have to challenge creatively if you want to grow sales. Consumer technology is reshaping our world and it’s only the great brands that stay on the crest.
Joss Davidge
Director of the Unexpected & Tech Radar
A marketing director with over 20 years experience at companies like Coca-Cola, Nestlé, Kraft, and Danone. My mission is always to make a real difference. I relish unearthing motivating insights to successfully grow brands with extraordinary ideas that laugh in the face of the mundane.
Graham White
Non Executive Director & Sport Billy

I have a genuine love of brand experience and the way it impacts positively on consumer behaviour. I adore our clients, our work and our agency, and having been at BEcause since 2000, I've spent many years making some of the world’s biggest brands come alive.

Katie Penfold
Managing Partner & Loud Laughing Brightonian

I’ve been a member of the marketing community in Australia for more than 20 years, with a career spanning roles from Macquarie Bank to Yahoo!.  Most notably, I founded and was CEO of my own full-service digital agency ‘the white agency’ where I managed the most coveted clients in Australia, including Commonwealth Bank, Telstra and Coca-Cola South Pacific.

Elizabeth Buchanan
Non Executive Director & Clovelly to Bondi Runner
A creative design and branding specialist. My ability has always been my vision. Creating living brands with memorable simplicity. Begin at the end and start at the beginning. And I’ve been doing this so long I can’t remember when my love of branding all began.
Robert Stimpson
Brand Director & The Peddler

Team heads

A media and marketing all-rounder, with 15 years’ experience in a variety of channels and segments. I’m fascinated by the shop floor and the ‘real world’, and love getting out in the field experiencing the action first hand, to gather and share consumer insights and knowledge.
Gareth Brock
Client Development Director & Connoisseur of Finer Things
An integrated marketer and experiential specialist, with extensive agency and client side experience, in the UK and abroad. For the last decade (and especially since joining BEcause in 2010) I’ve developed a keen eye for numbers, and am always eager to deliver measurable results through insight, innovation and ingenuity.
Anna Bradshaw
Business Director & Semi-Pro Wedding Guest
I’m a self-confessed content obsessive, using my journalism background to develop laser focused digital content to support our marketing strategy. You’ll never see me more excited than when I’ve found the perfect messaging for a campaign - or when I’ve won a game of Scrabble.
Vanessa Green
Head of Digital Content & Softball Queen
A practical and proactive Operations Manager, with 10 years experience working on print, digital and experiential campaigns. Since joining BEcause in 2012, I’ve relished the fast paced environment and challenge of leading the staffing team. It’s my personal mission to find and deploy the best brand ambassadors in the business.
Lauren Mercer
Operations Manager & Rock ‘n’ Roll Mum
A multi-skilled integrated marketer, with the drive and talent to make things happen. I love building strong client relationships and leading teams to deliver memorable, engaging campaigns. I’ve worked on a wide range of FMCG, health, retail and automotive projects. I’m always looking for ways to learn and grow.
Emma Browne
Senior Account Director & The Loud One
An integrated marketer since 2001 with a passion for brand experience and firm believer in its power. I’ve created a cinema in Afghanistan, launched cars in Switzerland, set a world record in England and made music festivals come alive. Experiences shape your life, your beliefs and influence who you are.
Malcolm McLaren
Senior Account Director & Petrol Head
A committed marketer with a love for brand experience and over 10 years of experience delivering award-winning campaigns across multiple sectors in New York and London. I’m calm and determined, and love nothing better than successful projects and happy clients choosing to work with us again and again.
Gwyn Humphreys
Account Director & Globetrotter
An experienced financial controller, who started in grass roots accounting. I have worked in a variety of industries, but have fallen in love with the agency world. When not counting money I am either being a dad to two young ones or doing something sporty and fun.
Carl Bowler
Financial Controller & Charity Trekker
A former account handler rising to Head of Department, now responsible for talent recruitment and retention across BEcause. Having working in experiential agencies since 2002, I understand the dynamics of agency life and the challenges of every role. Now using that experience to unlock the potential in our rising stars.
Anna Foster
Talent Director & Road Runner

Work ethos




We are strategic, insight-driven and talented. We use our 20+ years of experience wisely, with in-house tools to plan and measure campaign effectiveness.




We are determined, reliable and hard-working. We always go the extra mile to deliver the right result. We strive for excellence, but know there’s always room for improvement.                




We are imaginative, worldly and curious. We thrive on finding unexpected ways to create unforgettable experiences. We bring magic and meaning to live brand experience.      




We are thoughtful, caring and committed. We support our people, the environment and charitable causes. Our Add Positivity platform brings agencies together for common good.


We've won a string of awards for marketing effectiveness, creativity and people management.
DMA, IPM, The Drum, Sceptre, Gammia, 50 Awards, Growing Business, Events, MMA Global, FM & BE, IVCA


We've won a string of awards for marketing effectiveness, creativity and people management.

The brand experience health check

From planning to amplification, we'll assess your weak spots, boost your strengths and help you start building true brand love.

Get diagnosed now