About BEcause

When you really love what you do, it shows in your work and your attitude. At BEcause, we’re passionate about two things – people and experience.

We’re devoted to our clients, with their diverse range of challenges and we cherish our staff, with their distinctive talents, ideas and personalities.  

And more than anything, we love getting out there and giving people magical, memorable and meaningful live brand experiences.

  • Of all the agencies we use, BEcause’s real time evaluation and methods are the most impressive. Their work is always rigorously evaluated with any improvements identified and implemented immediately.

    Emma Heath, Marketing Controller, Maxxium

  • BEcause were an amazing team to work with and put on a wonderful finale to top off a great season of the Color Run.

    Rubina Iqbal, Brand Manager, Dulux

  • Everyone involved from Because has put a huge effort into the project and there has been no questioning the commitment to delivering the best event possible.

    Steve Gregory, Marketing Director, Bel

  • This was our first major piece of experiential activity and it really captured everyone’s imagination – giving them a genuine, feel-good insight into the fun and fantastic world of Yorkshire Tea.

    Simon Eyles, Marketing Director, Yorkshire Tea

  • As ever, the commitment and support from the team at BEcause throughout the events was fantastic.

    Abi Robins, Director of Corporate Responsibility Programmes, British Gas

  • Who is going to talk about their bowel habits to a complete stranger in the High Street?, I recall once saying. I was happily proved wrong. Does face to face work help us to save lives? Undoubtedly, yes.

    James Brandon, Head of Marketing, Public Health England

  • Working with BEcause has been a delight - having such a dedicated experiential agency who really know their stuff has been a great reassurance to the team. Their work ensured that Nature Valley's presence at the British Summertime Festival in Hyde Park was a massive success.

    Paul White, Marketing Manager, General Mills

BEcause offices

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Leadership team

An award-winning entrepreneur, passionate believer in the power of live brand experience and working mum to two small children. In 2003 I founded BEcause, now a Global Brand Experience Group, and our business has gone on to win a string of awards for marketing effectiveness, creativity and people management.
Sharon Richey
CEO & Energetic Fundraiser
A lifelong advertising, media and marketing professional, I delight in developing marketing services and best practices around the world. Chairing BEcause at this time is really exciting as the whole area of brand experience is coming to the fore in brand communication.
Alan Rutherford
Advisory Chairman & Crazy Golf Amateur
An entrepreneurial and passionate marketer, my career started in NZ working in radio. After moving to London and spending 10 years working in experiential marketing, I founded BEcause Australia in 2010. My focus is all about creative ideas that deliver measurable value for our clients.
Meredith Cranmer
Managing Partner & Muddy Music Festival Goer
With nearly 30 years in marketing, both client and agency side, I’ve acquired a rare perspective on brands and business. I believe you have to challenge creatively if you want to grow sales. Consumer technology is reshaping our world and it’s only the great brands that stay on the crest.
Joss Davidge
Director of the Unexpected & Tech Radar
A marketing director with over 20 years' experience at companies like Coca-Cola, Nestlé, Kraft, and Danone. My mission is always to make a real difference. I relish unearthing motivating insights to successfully grow brands with extraordinary ideas that laugh in the face of the mundane.
Graham White
Non Executive Director & Sport Billy

I have a genuine love of brand experience and the way it impacts positively on consumer behaviour. I adore our clients, our work and our agency, and having been at BEcause since 2000, I've spent many years making some of the world’s biggest brands come alive.

Katie Penfold
Managing Partner & Loud Laughing Brightonian

A finance professional with more than 30 years’ experience in the advertising and marketing sector, I have worked across a diverse range of businesses, from the largest Plc Groups to small niche companies. Together with the challenge and satisfaction involved in growing a financially sound business, I just love the people and atmosphere that are unique to this industry.

Lyn Warner
Finance Director
A creative design and branding specialist. My ability has always been my vision. Creating living brands with memorable simplicity. Begin at the end and start at the beginning. And I’ve been doing this so long I can’t remember when my love of branding all began.
Robert Stimpson
Brand Director & The Peddler

A specialist public sector communications consultant, with a comprehensive range of industry and government contacts, I was previously the COI PR and Sponsorship Director. As well as a passion for building agencies and brands, I enjoy offering pro bono support to a number of charities and chairing Epsom tennis club.    

Oliver Hickson
Public Sector Advisor & Cheery Chappy

I have 29 years of UK government marketing experience, leading many high-profile, award winning campaigns. I ended my career in the UK with an IPA effectiveness award for ‘Be Clear On Cancer’ - best thing I (with a wonderful team) have ever done. I now reside in SW France, living the dream.  

James Brandon
Public Sector Consultant & Bon Viveur

I’ve been a member of the marketing community in Australia for more than 20 years, with a career spanning roles from Macquarie Bank to Yahoo!.  Most notably, I founded and was CEO of my own full-service digital agency ‘the white agency’ where I managed the most coveted clients in Australia, including Commonwealth Bank, Telstra and Coca-Cola South Pacific.

Elizabeth Buchanan
Non Executive Director & Clovelly to Bondi Runner

Team heads

A media and marketing all-rounder, with 15 years’ experience in a variety of channels and segments. I’m fascinated by the shop floor and the ‘real world’, and love getting out in the field experiencing the action first hand, to gather and share consumer insights and knowledge.
Gareth Brock
Client Development Director & Connoisseur of Finer Things
An integrated marketer and experiential specialist, with extensive agency and client side experience, in the UK and abroad. For the last decade (and especially since joining BEcause in 2010) I’ve developed a keen eye for numbers, and am always eager to deliver measurable results through insight, innovation and ingenuity.
Anna Bradshaw
Business Director & Semi-Pro Wedding Guest
I’m a self-confessed content obsessive, using my journalism background to develop laser focused digital content to support our marketing strategy. You’ll never see me more excited than when I’ve found the perfect messaging for a campaign - or when I’ve won a game of Scrabble.
Vanessa Green
Head of Digital Content & Softball Queen

I'm originally a trained chef who switched to a less pressurised career in, err, marketing. With a strong passion for all things creative and a belief in the power of building relationships through personal engagement, I’ve been helping some of the world’s leading brands find solutions to business challenges for over 11 years.




Jon Spary
Head of New Business & Masterchef Wannabe
A multi-skilled integrated marketer, with the drive and talent to make things happen. I love building strong client relationships and leading teams to deliver memorable, engaging campaigns. I’ve worked on a wide range of FMCG, health, retail and automotive projects. I’m always looking for ways to learn and grow.
Emma Browne
Senior Account Director & The Loud One
An integrated marketer since 2001 with a passion for brand experience and firm believer in its power. I’ve created a cinema in Afghanistan, launched cars in Switzerland, set a world record in England and made music festivals come alive. Experiences shape your life, your beliefs and influence who you are.
Malcolm McLaren
Senior Account Director & Petrol Head
A committed marketer with a love for brand experience and over 10 years of experience delivering award-winning campaigns across multiple sectors in New York and London. I’m calm and determined, and love nothing better than successful projects and happy clients choosing to work with us again and again.
Gwyn Humphreys
Account Director & Globetrotter
A practical and proactive Operations Manager, with 10 years experience working on print, digital and experiential campaigns. Since joining BEcause in 2012, I’ve relished the fast paced environment and challenge of leading the staffing team. It’s my personal mission to find and deploy the best brand ambassadors in the business.
Lauren Mercer
Operations Manager & Rock ‘n’ Roll Mum
A former account handler rising to Head of Department, now responsible for talent recruitment and retention across BEcause. Having worked in experiential agencies since 2002, I understand the dynamics of agency life and the challenges of every role. Now using that experience to unlock the potential in our rising stars.
An experienced financial controller, who started in grass roots accounting. I have worked in a variety of industries, but have fallen in love with the agency world. When not counting money I am either being a dad to two young ones or doing something sporty and fun.
Carl Bowler
Financial Controller & Charity Trekker
I have spent the vast majority of my career in global marketing agencies like The Marketing Store Worldwide and Ogilvy and I have learned that big is not always best. I set up my own brand dating agency in 2003, which resulted in some award winning brand partnerships and I’m lucky enough to be doing what I love most for BEcause.
Neil Jenkinson
Head of Partnerships & Collaborative Connector

Work ethos




We are strategic, insight-driven and talented. We use our 20+ years of experience wisely, with in-house tools to plan and measure campaign effectiveness.




We are determined, reliable and hard-working. We always go the extra mile to deliver the right result. We strive for excellence, but know there’s always room for improvement.                




We are imaginative, worldly and curious. We thrive on finding unexpected ways to create unforgettable experiences. We bring magic and meaning to live brand experience.      




We are thoughtful, caring and committed. We support our people, the environment and charitable causes. Our Add Positivity platform brings agencies together for common good.


We've won a string of awards for marketing effectiveness, creativity and people management.
DMA, IPM, The Drum, Sceptre, Gammia, 50 Awards, Growing Business, Events, MMA Global, FM & BE, IVCA


We've won a string of awards for marketing effectiveness, creativity and people management.

The brand experience health check

From planning to amplification, we'll assess your weak spots, boost your strengths and help you start building true brand love.

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