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In a central position within Westfield Stratford shopping centre, British Gas showcased their active involvement in education and community matters with a giant dance floor utilising groundbreaking technology from Pavegen. The dance floor was able to measure the energy created on it. Day One kicked off with schools nationwide competing in a 'dance off' organised by Kaper PR agency and judged by celebrities Jordan & Perri from the dance group Diversity. Schools competed to win a £350,000 energy makeover for their school, courtesy of British Gas. 3 days of activation followed where passers-by could spontaneously take part, together with local community groups who were invited down to don their dancing shoes.Read the full article
MasterCard and celebrity chef Marcus Samuelsson are treating foodies to a sky-high dining experience on top of a billboard platform in New York’s legendary Times Square this summer.Read the full article
New Orleans Tourism got people talking about ‘The Big Easy’ with this food truck experiential campaign in Texas.Read the full article
Kellogg’s really mixed things up with this pop-up cereal shop in New York, which boasted adventurous cereal combinations, soul music and a karaoke booth.Read the full article